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I'm Lucía López de Guereña, visual designer and art director working across branding, culture and artistic practice.

Cuento Chino (Javier Ruibal). Illustration, Animation, Graphic Design & Art Direction.
Commissioned work for Javier Ruibal’s Cuento Chino project. Creative direction, illustration, animation and graphic design for both live performances and printed materials, translating the album’s narrative and visual identity across multiple formats.

(La) Forma. Brand Identity, Graphic Design & Art Direction.
Self-initiated project. A fictional furniture brand created from concept to execution, including naming, visual identity, art direction and brand applications.

Maquia. Complete visual identity project for musical artist: Brand Identity, Graphic Design, Illustration & Art Direction.
Creation of a cohesive visual universe for the musical project, from brand identity and graphic system to album covers, promotional campaigns and digital communication.

Agency Work. Graphic Design & Art Direction.
Selection of commercial projects developed for clients including Fundación Real Madrid, Ford, Mazda and InterContinental, spanning campaigns, visual communication, digital content and branded experiences.

Cultural Communication. Graphic Design, Illustration & Art Direction.

Selection of posters, visual identities and communication campaigns for cultural institutions, performing arts and artistic initiatives.
Personal & commissioned project.

Illustration Projects. Illustration & Art Direction.
Personal & commissioned project.

El Cardo. Illustration & Animation.
Exhibited Work at Festival de Arte Urbano Digital de Madrid.

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